Privacy Policy

Last Updated: February 2, 2026

Eastside European Service is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

1.1 Information You Provide to Us

When you schedule an appointment or contact us through our website, we collect:

Name
Email address
Phone number
Vehicle information
Appointment preferences and service details
Any other information you choose to provide

1.2 Automatically Collected Information

We automatically collect certain information when you visit our website:

IP address
Browser type and version
Device information
Pages visited and time spent on pages
Referring website addresses
Geographic location data

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This includes:

Session cookies (expire when you close your browser)
Persistent cookies (remain until you delete them or they expire)
Analytics cookies from Google Analytics
Advertising cookies from Google Ads

2. How We Use Your Information

2.1 Service Delivery

Schedule and manage your service appointments
Communicate with you about your appointments
Provide customer support
Process payments and billing

2.2 Marketing and Communications (With Your Consent)

If you opt in to receive promotional communications, we may use your information to:

Send occasional updates, specials, and promotions
Share relevant offers through email, text, or phone
Display personalized advertisements through Google Ads, social media, and other advertising platforms
Create custom and lookalike audiences for advertising campaigns
Measure and improve our advertising effectiveness

You can opt out of marketing communications at any time by:

Emailing us at service@eastsideeuropean.com with your unsubscribe request
Adjusting your advertising preferences through Google’s Ad Settings

2.3 Website Improvement and Analytics

Analyze website usage and traffic patterns
Improve our website functionality and user experience
Understand how visitors interact with our site
Identify technical issues and optimize performance

2.4 Advertising and Remarketing

Display targeted advertisements to you on Google and other platforms
Show you relevant ads based on your interests and website activity
Measure ad performance and conversion rates
Create audience segments for advertising purposes

3. Google Services and Data Sharing

3.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as:

How often users visit our site
What pages they visit
What other sites they used prior to coming to our site
Geographic and demographic information

Google Analytics uses cookies and may collect your IP address. The information generated about your website use is transmitted to and stored by Google. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

3.2 Google Ads and Remarketing

We use Google Ads and Google’s remarketing services to advertise across the internet. This means:

You may see our ads on other websites after visiting our site
We use cookies and similar technologies to show you relevant ads
Google collects data about your browsing activity to enable personalized advertising
We may use your hashed contact information for customer matching and audience targeting

3.3 Google Signals

We have enabled Google Signals, which allows Google to associate your activity on our website with your Google account (if you are signed in and have consented to this association for personalized advertising). This enables:

Cross-device tracking and reporting
Remarketing with Google Analytics audiences
More accurate demographic and interest reporting
Enhanced advertising capabilities

If you wish to opt out of personalized advertising, you can:

Visit Google’s Ads Settings
Use the NAI opt-out tool
Enable the “Limit Ad Tracking” setting on your mobile device

3.4 User-Provided Data Collection

We collect and send hashed customer data to Google Analytics in a privacy-safe manner to:

Improve conversion measurement
Enable audience sharing with linked Google Ads accounts
Provide enriched audience data for better targeting

This data is hashed before transmission and used in accordance with Google’s policies and our commitments to you.

3.5 User ID Collection

We may use Google Analytics’ User ID feature to track your interactions across multiple sessions and devices. This helps us understand your complete journey with our business while maintaining your privacy through the use of pseudonymous identifiers.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your information depends on the type of information and context:

Consent: When you opt in to receive marketing communications or cookies
Contract: When necessary to provide services you’ve requested (appointments)
Legitimate Interests: To improve our services, prevent fraud, and operate our business
Legal Obligations: When required by law

5. Data Sharing and Disclosure

We may share your information with:

5.1 Service Providers

Third-party companies that help us operate our business:

Google (Analytics, Ads, Cloud Services)
Email and SMS service providers
Payment processors
Website hosting providers
Customer relationship management (CRM) systems

5.2 Advertising Partners

Google Ads
Social media advertising platforms (Facebook, Instagram, etc.)
Other advertising networks and partners

5.3 Legal Requirements

We may disclose your information if required by law or in response to:

Court orders or legal processes
Requests from government authorities
Protection of our rights, property, or safety
Prevention of fraud or illegal activities

5.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

6. Data Retention

We retain your information for as long as necessary to:

Provide our services to you
Comply with legal obligations
Resolve disputes
Enforce our agreements

Specifically:

Appointment data: Retained for 7 years for business and tax purposes
Marketing consent data: Retained until you withdraw consent or 3 years of inactivity
Website analytics data: Retained according to Google Analytics settings (typically 26 months)
Cookie data: Varies by cookie type (see our Cookie Policy)

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 All Users

Opt out of marketing communications at any time
Opt out of personalized advertising
Request information about our privacy practices

7.2 California Residents (CCPA)

Right to know what personal information we collect
Right to know if we sell or share personal information
Right to opt out of the sale/sharing of personal information
Right to request deletion of your personal information
Right to non-discrimination for exercising your rights

7.3 EEA/UK Residents (GDPR)

Right to access your personal data
Right to rectification of incorrect data
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent
Right to lodge a complaint with a supervisory authority

7.4 Other Jurisdictions

You may have additional rights under applicable local laws.

To exercise any of these rights, please contact us at service@eastsideeuropean.com.

8. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

Encryption of data in transit (SSL/TLS)
Secure server infrastructure
Access controls and authentication
Regular security assessments
Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

11. Do Not Track Signals

Some browsers have a “Do Not Track” feature. Currently, we do not respond to Do Not Track signals because there is no industry standard for compliance. However, you can opt out of tracking through the methods described in this policy.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using our services, you consent to such transfers. We ensure appropriate safeguards are in place for international transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Significant changes will be communicated through:

Email notification (if you’ve provided your email)
Prominent notice on our website
In-app notification (if applicable)

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

14. Cookie Policy

14.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website.

14.2 Types of Cookies We Use

Essential Cookies

Required for website functionality
Cannot be disabled
Session management and security

Analytics Cookies

Google Analytics cookies (_ga, _gid, _gat)
Track website usage and performance
Help us improve our website

Advertising Cookies

Google Ads cookies (IDE, DSID, NID)
Remarketing and conversion tracking
Personalized advertising

14.3 Managing Cookies

You can control cookies through your browser settings:

Chrome: Settings > Privacy and Security > Cookies
Firefox: Options > Privacy & Security
Safari: Preferences > Privacy
Edge: Settings > Privacy, search, and services

Note: Disabling essential cookies may affect website functionality.

15. Consent and Opt-In

By using our website and services, you consent to this Privacy Policy.

For marketing communications:

We will only send promotional materials if you opt in
Opt-in occurs when you check the box during appointment booking: “I would like to receive occasional updates, specials, and promotions from Eastside European Service”
We may use your contact information for our own advertising on platforms like Google and social media
You can withdraw consent at any time

For cookies and tracking:

Essential cookies are automatically enabled
Analytics and advertising cookies require your consent via our cookie banner
You can change your preferences at any time

16. Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Eastside European Service
Email: service@eastsideeuropean.com

Response Time: We will respond to your inquiry within 30 days (or as required by applicable law).

17. Acknowledgments and Compliance

We acknowledge and comply with:

General Data Protection Regulation (GDPR)
California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
Google Ads and Analytics Terms of Service
Google Advertising Features Policy

We confirm that:

We have obtained necessary consents for data collection and processing
We have appropriate privacy disclosures in place
We comply with Google’s policies for user-provided data
We do not operate in sensitive categories prohibited by Google
We do not send personally identifiable information as User IDs to Google Analytics

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.